Advertising
Materials
Website
Identity Standards

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The following ads were designed as a series. Each ad is identifiable with the High Mountain Health brand through the use of color, background and messages. The clinical staff is featured in the photos to emphasize the personal nature of the group. The photos are subtley configured to suggest the shape of the high mountain. Messages are friendly and informative. The theme "taking healthcare to the next level" is consistently supported in the copy.

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A full array of collateral support materials have been designed to support a uniform brand. Here are just a few of them.

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The Website carries the theme, colors and tagline. There are more than 25 pages, yet information is easy to find through both primary and secondary navigation. Each page opens with a signature musical theme and clouds that drift across the background of the main banner. Click the Homepage image to visit the site online.

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Identity standards are particularly useful for companies that produce a variety of materials. Their purpose is to ensure that materials end up looking uniform over time, regardless of who prints or manufactures the item. These standards, or specifications, are shared with vendors and they provide specific direction in terms of color, placement of text, and placement of graphics in relation to each other. Avow Communications has produced standards for companies of all sizes. Here are four representative pages used by High Mountain Health.

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