Portfolio: University Imaging

Advertising
Website
Brochure
Identity Standards

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The following ads were designed as a series. Each ad is identifiable with the High Mountain Health brand through the use of color, background and messages. The clinical staff is featured in the photos to emphasize the personal nature of the group. The photos are subtley configured to suggest the shape of the high mountain. Messages are friendly and informative. The theme "taking healthcare to the next level" is consistently supported in the copy.

 

The University Imaging Website opens with a flash header that communicates the critical marketing messages:Diagnostic Excellence, Women's Services, Doctors you know and trust. It establishes the University Imaging identity and associates it withthe trusted St. Joseph's Healthcare System brand through the use of colors and extending the theme of compassionate caring. The site introduces all the radiologists with photos and short bios. It includes a comprehensive summary of all services, office forms, test preparations, archived news messages and helpful links to relevant medical information in the community and through national organizations.

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Brochure

A full array of collateral support materials have been designed to support a uniform brand. Here are just a few of them.

 

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To ensure that repeated uses of the logo are uniform, identity specifications give clear direction on how the logo and core materials will be designed. Since University Imaging is a member of the St. Joseph's Healthcare System, effort was made to align the new entity's standards with existing standards for St. Joseph's. The resulting pages were formatted to blend with the existing St. Joseph's brand book.

 

 

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