The series of ads for Advanced Cardiology Practice show beneficiaries of good heart health, enjoying life and "being there" for those they love. Fifties-plus people are depicted enjoying their connections with family and are encouraged to practice heart health and visit Advanced Cardiology Practice for comprehensive diagnostics and treatments. In addition to the theme and photos, a common color palette connects all their materials as a recognizable brand.
The Advanced Cardiology Website carries the theme, colors and tagline of the ads and printed materials. The site makes use of flash animation to deliver its message and includes a brief musical introduction as each page opens. The site is used to deliver comprehensive information about the practice in a way that is not possible in an ad or brochure.